MiP 2.0
MIP is a robotic toy that responds to hand gestures, is equipped with seven different game modes and comes with a free application. MIP's first generation was released in 2014. The main focus of my project was to organize, design and implement user surveys, competitive analyses, and wireframes in order to help map out the newest generation of MIP and improve the customer's overall experience with the robot and it's new application.
The goal:
Help design the new generation on Mip (2.0) while improving player engagement and retention
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Research:
In order to help create a new and improved version of Mip we started with analyzing the current robots in the market. This helped our team get a better insight of the general robot/toy industry.
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Tap the button below to download an in-depth view of our competitive Analysis.
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Once we familiarized ourselves with all the competition out there, we moved on to play-testing the current generation of Mip and uncovering the current pain points and the most enjoyable features. We wanted to analyze how the users interacted with both the app and the robot and their success rate. We did this by having our target audience (kids) come and play with Mip.
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Ideation:
After analyzing all the data we gathered, we began the ideation process and started mapping out how this new product might look like and how it would solve the challenges we uncovered during our testing. After several rounds of development and lots of feedback from users, colleagues and developers, we created the wireframes for the MiP Application along with new game modes.
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